Content has changed, as has the way we produce, promote, and consume it. Our challenges are technical, procedural, and philosophical. But the bottom line is that communication solves a lot.
The social media world has changed. It used to be lots of text. Now it's much more visual, with lots of images.
Images are what the brain remembers most. Images increase engagement. 90% of the information transmitted to the brain is visual.
This isn't news. But knowing doesn't mean that it's easy to translate to effective content.
It takes planning to keep a consistent presence on social media. People want to do the right thing, but they don't always have the experience or the time. And there are new tools and new rules. Different social platforms have their own limitations and restrictions.
Visual communication is hard, just like writing is hard. To communicate well visually, you have to think about it.
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