Jackie Damrau and Joe Gollner headed this afternoon workshop.
Graphical tells the story now. Textual doesn't tell the story anymore. Millennials don't read. Schools in Texas are allowing essays in texting. And they are allowing it because at least they are getting the work done.
Business process modeling is a series of steps that describes workflow, for a product or a service. It could be content strategy. Among the things you can do is identify places for improvement. It enables communication and discussion. The process can be a training aid. It especially helps you assess if you are in a compliance or regulatory environment. Can anyone say "Sarbanes-Oxley?"
What's interesting is thinking about business process modeling in terms of content strategy. The two big stumbling blocks are unclear structure in the content and poor communication. We can't understand our content unless we can understand what's happening to it.
Might have different models for different scenarios.
Business process models are themselves content.
A business process is a sequence of events with an input, and output, and a goal. Content strategy is how you acquire, deliver, engage, and manage content. If you don't have a vision or a goal, you can't get anywhere.
If you document every single feature of an application, how many people are gong to read it? Sometimes an application is so big, you're even aware that you can't document the whole thing, every little detail.
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