Sunday, October 20, 2013

Creating a Content Strategy Ecosystem

IBM;s Andrea Ames and Alyson Riley took the Pre-LavaCon all-day workshop slot on Sunday and was the Adobe Day alternative for attendees who didn't want to explore Portland.

Before the attendees could really tackle IA issues, Andrea took participants through a quiz to look at their organizational maturity and team maturity. It's nice if both your organization and team are in the same range. If the team is not moving and the organization is evolving, there's not very much chance of the team surviving. The more similar they are to each other, the easier it will be to move forward together. Even if you're low on the maturity scale, it's better that both are low together than very different because you can move together.

Figure out your key weaknesses and key strengths for both your team and your organization. Identifying the strengths and where they are located are the way to leverage them.

Client, business, and technology are all important. 

It's a bit crass, but it's fundamental: does it make money? A better way to ask is: Is it valuable? Value is an indirect way to make money. Companies exist to make money. If you can tie what you're doing to value, your execs have tied that to dollars.

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