The future is going to be about getting into our customer's heads, to find out what they need, where they need it, how they need it, and n what level they need it. There's been so much emphasis on devices, and we need to pull back and focus on what we are giving customers.
I used to be content wasn't really valued. Content was a necessary evil. By bringing content strategy to the fore, we have shifted content into an extremely important role.
We need people who can understand what technology can do with content. We will always need fabulous writers. We can have the best technology in the world, but if we don't have the best content, and the technology supporting that content, that it's not going to do us any good.
Looking forward to LavaCon '14, I expect we will see an emphasis on the high tech, the technologies to give customers the best experience.
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