If you can learn how to collaborate with each other, you can work better.
One aspect of getting funding for a CMS is that content was scattered around the world.
Don't forget to assess the corporate culture. For example, in startups, everyone has a real sense of ownership, of the product and of the content. Sit down with marketing and product development, partner with them, find out what their pain points are. Do this also when you acquire a company, rather than just telling them that you're the content people and their content is now yours.
Have to have a central place for content and a solid process so you can begin delivering content from disparate places. Content process looks a lot like product development process. Essential to automate the publishing cycle.
Mergers and acquisitions are the order of the day in today's business. Figure out that things are gong to change. Do you current business processes scale?
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