We are always struggling against bad content. No matter how much we struggle the problem doesn't go away. The problem seems to just get worse. How do we break the cycle that produces bad content? How do we discover what that cycle is?
We're using better and better tools,, and we seem to be digging a deeper and deeper hole.
You cannot subordinate content strategy to UX design. The nature of content is that it is a precursor, and predecessor, and a survivor. An overemphasis on the interface leads to content chaos.
Yeah! Science! One of the themes of this year's LavaCon is data and metrics. Focus on the data, use the data as a tool as the first step to breaking bad content. Get excited about quantification.
Build a good team. It doesn't need to be big, but build a good interdisciplinary team.
What's important about the process is thinking about the whole process. When you look at only a part, that investment we degenerate, especially as things change. Look at how your content is being used, not just how it's delivered.
If you over-invest on one part of a project, you will create imbalance and not survive. Balance and integration are what's important.
There is no "easy" button. Balance and integration are extremely hard. It's the communicators who have the opportunity, even the obligation, to connect the dots within their organization.
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