Monday, October 21, 2013

The Expanding Role of Content Professionals: Seize the Opportunity!

Victoria Koster-Lenhardt opened the 2013 LavaCon with an interesting talk about what she termed "content professionals." Content professionals, she said. are anyone who create content that helps people make decisions and are not limited by tools or strategy. They are also more than writers and managers. Content professionals are in a profession that has plenty of possibilities.

Opportunities feel a lot like failure. It is a chance to exercise my resilience muscle.

It's just so important to be more of who you are.

If you take one thing away this morning, if you're looking for a new job, you have to rewrite your resume and use the keywords in the job posting.

Don't forget your dreams. Whatever you do, it's your life that counts.

Stay relevant an nimble. Forget job titles. Just describe what you do. Don't follow. It's how you find out who you are and what you want. Then master those skills. Who cares what the job is actually called.

You signed up for LavaCon to expand your role as a content professional. Seize the opportunity. Use it to expand your horizon. 

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