Conversations today overlap. Want to tie together the themes. There's a wealth of experience here, and not just what's come from the stage. That's how Lori Fisher started her day-ending keynote.
Got to start with the business strategy. What are your company's goals? How are they trying to stay n business. That's what it's all about.
The best content experience is no content. If we could make content go away, we could make a better user experience. It means we have to think about the way we communicate, to build the communication into the user experience.
Information strategy doesn't start with the content, but with the user experience.
There are different reasons you have to provide content, and you have to think about the goal. Think about the user experience, and how to you build and experience that helps users get to the information they need.
Because people don't value content, positioning yourself as the content provider doesn't show your value. So position yourself in a way that does add value.
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