Customer-Centric Content: Using Taxonomy to Achieve Contextual Relevance

It's all about the customer experience, personalized for them. That builds sustainable relationships and brand loyalty. It also builds credit if the product isn't quite perfect. But you can build a good experience if you can get them information quickly.

Contextual relevance is a prime consideration, giving users when they need, where they need it.

You can't be everywhere at one. Engage your customer, let them build the relevance they need for their specific situation and need. Users also want to comment on the content they get, increasing relevance to them.

Subject schemes are a way of classifying content. Content might belong to a product or an organization, for example. It can allow you to organize content in a hierarchy and define relationships between subjects. You can even classify content you don't own, so when users are searching, they can find content you didn't even develop.